Tuesday, August 16, 2011

Budweiser’s Redesign




This past Wednesday, Budweiser announced a new can design — the 12th redesign since 1936 when it began using them — focused on the “Budweiser bowtie” which, according to this explanatory diagram was created as a symbol to encourage people to order the beer by its full name, instead of just by “Bud”. The new packaging was designed by London-based JKR.

Keep Fresh And Have Fun.
-Juice

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